Like most people looking for ways to "do something rather than nothing" Jason's ambitions were born out of first-hand experience. In 2011 Jason lost mother to cancer. Jason's experience was as common as it was painful. "It seems obvious that we all need to do more to address the disease that seems to get into almost everyone's lives at one point or another". In the same year Jason was involved in a major cycling accident—which although he has been fortunate to make a slow recovery from— led him to understand that life is short, fragile and not to be wasted. As a result, Jason has teamed up with other likeminded people who want to assist charitable organisations in any way they can.
BIC works from personal perspectives, we look to our lived experience, and the experience of people we know to tell us how we can positively connect with other people and to be "real" humans. We agree with American philosopher Eric Hoffer when he wrote: “It still holds true that man is most uniquely human when he turns obstacles into opportunities."
In a letter to his sponsors before a charity bike ride in 2011 Jason wrote:
"I think that hardship is an opportunity to learn and grow. The people I am riding for, who have had their fair share of hardship, have shown me how to live life. I want to thank them for that and for showing me what is important and real. We don't ever know what life has in store when we get up in the morning, but we are better placed to grow if we get ready to turn obstacles into opportunities."
BIC is an evolving project that will shift according to whatever demands our attention, responding to what life "has in store."
